Briq's Soft Serve
Minocqua, Wisconsin, USA
A casual ice cream spot at 7621 US-51 offering a relaxed atmosphere perfect for enjoying soft serve treats.
7621 US-51, Minocqua, WI 54548, United States
Briq's Soft Serve
Minocqua, Wisconsin, USA
Overview
Located at 7621 US-51 in Minocqua, WI, Briq's Soft Serve is a beloved ice cream shop cherished for its generous portions and delightful flavors. This family-operated chain specializes in creamy soft-serve cones, specialty shakes, and indulgent sundaes that attract both locals and visitors alike.
With a warm and welcoming atmosphere, Briq's Soft Serve offers more than just ice cream. Coffee lovers can enjoy a fresh brew while relaxing in the comfortable seating area or grabbing a treat to go. The shop is a vibrant community space that embraces diversity, including being LGBTQ+ friendly and a transgender safe space, making it perfect for families and all guests looking for a sweet escape.
Gallery
Real shots of the food, atmosphere, and signature dishes at this location.
Local favorites
Known for generous portions and a wide variety of delicious soft-serve flavors, this Minocqua spot offers a welcoming environment suitable for families and diverse groups alike.
A safe and inclusive space welcoming families, LGBTQ+, and transgender guests with a friendly vibe.
Offering unique menu items such as the Angry Elephant Flurry and the Strawberry Cheesecake Sundae.
Enjoy dine-in seating, takeaway convenience, or delivery service to fit any schedule.
Wheelchair-accessible parking and entrances ensure comfortable access for all visitors.
Rated 4.7 with over 200 reviews praising large portions, great flavor, and fair prices.
Free Wi-Fi and restroom facilities enhance the overall customer experience.
Experience
Discover the perfect moments to savor icy delights and share joyful experiences at this vibrant Minocqua favorite.
Favored for its massive servings and fair prices, Briq's Soft Serve shines during warm days and vacation seasons. Whether stopping by for a quick treat or settling in with friends, the welcoming environment and diverse menu ensure a satisfying visit every time. — FoodPlacee editorial note
Enjoy large portions of soft-serve and specialty sundaes that keep the whole family smiling. The seating and pet-friendly outdoor space provide a perfect setting for kids and pets alike.
Grab a creamy cone or a unique Flurry to enjoy on-the-go while exploring the scenic beauty of Minocqua or during a busy day out.
Pair a smooth coffee with a sweet treat in the cozy dine-in area equipped with Wi-Fi, perfect for catching up with friends or a quiet moment.
Make summertime visits extra special with signature items like the Strawberry Cheesecake Sundae or the Zebra Cone, relished by locals and visitors alike.
Dogs love the pup cups available here, making it a welcoming stop for pet owners wanting to share a refreshing moment with furry friends.
Guest sentiment
A snapshot of what local diners frequently mention about this location.
"What an awesome place for the 1 lb Vanilla ice cream w/ waffle cone for (just over) $5!! We decided to check them out. The new Dan's next door is in for a run as far as ice cream goes!"
"This place totally beats out Dan's Fudge, Dan's ,their mint bark ice cream was good could also buy it at Costco off season with Costco brand but Costco no longer carries it, and their fudge was good but Kwik trip fudge has been better they are getting a run ,this place very reasonable and good tasting, and it's not Costco ice cream."
"Good soft serve ice cream. Ordered a pup cup for our dog. He was in heaven. Reasonable prices, good fit a stop if it's hot or you're in the mood for ice cream."
"1st visit was awesome. Tried the 1lb cone, it was a blast - it was so hot that we couldn't eat it fast enough but it was fun. Also tried a pecan coconut flurrie, it was excellent as well. Summertime fun"
"The best soft serve in the North woods. Excellent flavor and taste. Portions are huge and prices are very reasonable."
"Our favorite soft-serve ice cream in the state! We get it almost daily while we are on vacation in the north woods because we can’t get it in the southern part of WI."
"Dirt Road Mudslide Sundae-this is a small. So good. If you like chocolate. Me does. And Mo loved her first pup cone ever. There will be plenty more this summer."
"Best Time of the Year! When I can get Amazing Briq's! P.S. the Pink Cotton Candy Flurry is Delicious! But the Yeti Traxx with Chocolate Ice Cream is #1!!"
Visit info
Weekly hours below — always confirm with the business before holidays or special events.
Summer months and warm afternoons are ideal for enjoying soft-serve treats in a relaxed setting offering ample seating.
On the map
Find your way to Briq's Soft Serve in Wisconsin .
Questions answered
Find answers to common questions about Briq's Soft Serve, a family-operated ice cream shop known for large portions and specialty treats.
For owners
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Menus, prices, hours, services, and availability may change. Please contact the food place directly before visiting or ordering.