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Briq's Soft Serve in Wisconsin

A casual ice cream spot at 7621 US-51 offering a relaxed atmosphere perfect for enjoying soft serve treats.

4.7 207 reviews Ice Cream Shop American · Southern

7621 US-51, Minocqua, WI 54548, United States

FoodPlacee Passport United States · Wisconsin · 44911
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Briq's Soft Serve

Minocqua, Wisconsin, USA

Angry Elephant Flurry Zebra Cone Medium Cone Swirl Zebra Strawberry Cheesecake Sundae
Rating★ 4.7 / 5
CategoryIce Cream Shop

Overview

About This Food Place

Located at 7621 US-51 in Minocqua, WI, Briq's Soft Serve is a beloved ice cream shop cherished for its generous portions and delightful flavors. This family-operated chain specializes in creamy soft-serve cones, specialty shakes, and indulgent sundaes that attract both locals and visitors alike.

With a warm and welcoming atmosphere, Briq's Soft Serve offers more than just ice cream. Coffee lovers can enjoy a fresh brew while relaxing in the comfortable seating area or grabbing a treat to go. The shop is a vibrant community space that embraces diversity, including being LGBTQ+ friendly and a transgender safe space, making it perfect for families and all guests looking for a sweet escape.

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Photos from Briq's Soft Serve

Real shots of the food, atmosphere, and signature dishes at this location.

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Local favorites

Why People Come Here

Known for generous portions and a wide variety of delicious soft-serve flavors, this Minocqua spot offers a welcoming environment suitable for families and diverse groups alike.

Family-Friendly Atmosphere

A safe and inclusive space welcoming families, LGBTQ+, and transgender guests with a friendly vibe.

Specialty Soft-Serve & Shakes

Offering unique menu items such as the Angry Elephant Flurry and the Strawberry Cheesecake Sundae.

Multiple Dining Options

Enjoy dine-in seating, takeaway convenience, or delivery service to fit any schedule.

Accessible Facilities

Wheelchair-accessible parking and entrances ensure comfortable access for all visitors.

Excellent Reviews

Rated 4.7 with over 200 reviews praising large portions, great flavor, and fair prices.

On-Site Amenities

Free Wi-Fi and restroom facilities enhance the overall customer experience.

Experience

When & How to Enjoy This Place

Discover the perfect moments to savor icy delights and share joyful experiences at this vibrant Minocqua favorite.

Favored for its massive servings and fair prices, Briq's Soft Serve shines during warm days and vacation seasons. Whether stopping by for a quick treat or settling in with friends, the welcoming environment and diverse menu ensure a satisfying visit every time. — FoodPlacee editorial note

Family-Friendly Outing

Enjoy large portions of soft-serve and specialty sundaes that keep the whole family smiling. The seating and pet-friendly outdoor space provide a perfect setting for kids and pets alike.

Convenient Takeaway

Grab a creamy cone or a unique Flurry to enjoy on-the-go while exploring the scenic beauty of Minocqua or during a busy day out.

Relaxing Coffee Break

Pair a smooth coffee with a sweet treat in the cozy dine-in area equipped with Wi-Fi, perfect for catching up with friends or a quiet moment.

Seasonal Indulgence

Make summertime visits extra special with signature items like the Strawberry Cheesecake Sundae or the Zebra Cone, relished by locals and visitors alike.

Pet-Friendly Treats

Dogs love the pup cups available here, making it a welcoming stop for pet owners wanting to share a refreshing moment with furry friends.

Best for

Family Friendly LGBTQ+ Friendly Coffee Available Takeaway Dine-in Seating Delivery Popular Soft Serve Wheelchair Accessible

Guest sentiment

What People Feel

A snapshot of what local diners frequently mention about this location.

RR
Rachel Rapp-Zarling 1 month ago

"What an awesome place for the 1 lb Vanilla ice cream w/ waffle cone for (just over) $5!! We decided to check them out. The new Dan's next door is in for a run as far as ice cream goes!"

LD
Lee David 2 month ago

"This place totally beats out Dan's Fudge, Dan's ,their mint bark ice cream was good could also buy it at Costco off season with Costco brand but Costco no longer carries it, and their fudge was good but Kwik trip fudge has been better they are getting a run ,this place very reasonable and good tasting, and it's not Costco ice cream."

CS
Chris S 2 month ago

"Good soft serve ice cream. Ordered a pup cup for our dog. He was in heaven. Reasonable prices, good fit a stop if it's hot or you're in the mood for ice cream."

TP
Ted Pittman 2 month ago

"1st visit was awesome. Tried the 1lb cone, it was a blast - it was so hot that we couldn't eat it fast enough but it was fun. Also tried a pecan coconut flurrie, it was excellent as well. Summertime fun"

ME
Mindy Eltoft 4 month ago

"The best soft serve in the North woods. Excellent flavor and taste. Portions are huge and prices are very reasonable."

JS
Jennifer Shawhan 4 month ago

"Our favorite soft-serve ice cream in the state! We get it almost daily while we are on vacation in the north woods because we can’t get it in the southern part of WI."

JB
Jody Beth 5 month ago

"Dirt Road Mudslide Sundae-this is a small. So good. If you like chocolate. Me does. And Mo loved her first pup cone ever. There will be plenty more this summer."

VG
Vanessa Giles 5 month ago

"Best Time of the Year! When I can get Amazing Briq's! P.S. the Pink Cotton Candy Flurry is Delicious! But the Yeti Traxx with Chocolate Ice Cream is #1!!"

Visit info

When to Visit

Weekly hours below — always confirm with the business before holidays or special events.

Today Updating...

Best time to visit

Summer months and warm afternoons are ideal for enjoying soft-serve treats in a relaxed setting offering ample seating.

Warm weather peak season Afternoons and early evenings Family outings and group visits Available dine-in and takeaway

On the map

Where This Food Place Lives

Find your way to Briq's Soft Serve in Wisconsin .

Address 7621 US-51, Minocqua, WI 54548, United States
Phone +1 715-358-7066
Area Wisconsin
Call Address copied ✓

Questions answered

Food Place Questions

Find answers to common questions about Briq's Soft Serve, a family-operated ice cream shop known for large portions and specialty treats.

The shop specializes in soft-serve cones, specialty shakes, and sundaes, including popular items like the Angry Elephant Flurry, Zebra Cone, and Strawberry Cheesecake Sundae. Coffee is also available as an offering.

Customers can enjoy ice cream at the shop with seating available or opt for takeaway. Delivery service is also offered, making it convenient to enjoy Briq's treats from home.

The location features a wheelchair-accessible car park and entrance, ensuring accessibility for all guests.

Dogs are welcome outside the shop, providing a pet-friendly option for visitors who bring their furry friends along.

Facilities include toilets and Wi-Fi access to enhance comfort during visits. Seating is available for those choosing to dine in.

Known as a family-friendly spot, the shop is also recognized as LGBTQ+ friendly and a transgender safe space, welcoming all community members.

The shop is budget-friendly with ₫ pricing and generous portion sizes. Reviewers highlight large servings and fair prices for the quality and quantity of ice cream offered.

It is found at 7621 US-51, Minocqua, WI 54548, United States. For inquiries or orders, call +1 715-358-7066. Note that hours and menu items are subject to change.

For owners

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Menus, prices, hours, services, and availability may change. Please contact the food place directly before visiting or ordering.